APEX ENGLISH

Executive English for Global Leaders

Benjamin Sporton, Executive Communication Coach

You're already fluent. That was never the real challenge.

Executive communication coaching for senior professionals who lead, negotiate, and influence in English as a second language, but know their English does not always carry the same authority as their expertise.Whether you're presenting to a board, negotiating with international stakeholders, handling challenge in a meeting, or trying to sound more precise under pressure. This is coaching built around the moments that matter most.

Coached by a former global CEO with 15+ years in international advocacy, negotiation, media, and executive communication across four continents.

This is for you if...

English is not the problem, but your performance in English still is.You can already lead meetings, give presentations, and negotiate in English. But in high-stakes moments, something doesn't quite land. Your message loses force. You need more time to find the right words. Your answers run longer than they should. You sound more cautious than you feel. Or you leave a meeting knowing your expertise was stronger than the way it came across.That gap — between what you know and how it lands — is exactly what Apex English is built to close.

Why this coaching is different

I didn't start my career as an English coach.Before founding Apex English, I spent more than a decade as a CEO leading global industry associations, representing companies across 50+ countries in negotiations with governments, international organisations, and senior business leaders on every continent.I've spoken in UN negotiations, government ministries, and global boardrooms. I've been interviewed live on Bloomberg, Sky News, and CNN. I know what authoritative English sounds like under pressure, because I've had to use it.That experience shapes every coaching relationship I take on. This is not grammar correction, textbook business English, or generic leadership development. It is high-level communication work for executives who already speak English well, but need their language, tone, structure, and presence to match the level at which they operate.

The Apex English approach

There's no shortage of options for executives who want to communicate better in English. The problem is that none of them quite fit the challenge a senior professional actually faces.Language schools are built for volume, not boardrooms. The content is standardised, the model is generic, and the person teaching you has almost certainly never sat in the rooms you're trying to perform in. Business English teachers understand language but rarely understand business at the level you operate. They can refine your grammar — but they can't tell you why your negotiating language is costing you credibility. Executive coaches understand your professional world, but English isn't their speciality. The communication barriers that come with operating in a second language will remain.Apex English sits at the intersection of all three.And one thing this coaching is not about: sounding like a native speaker. The goal is to help you sound like yourself, at your most precise, credible, and authoritative. For most senior executives, that's a far more useful thing.

How we work together

Executive Communications Accelerator

Make your English carry the weight of your experience.An intensive 8-week engagement for senior executives who already speak English well, but need their language, tone, and presence to match the level at which they operate. We work entirely in your real professional context — your meetings, your materials, your challenges.- A personal communication audit and goal-setting session
- Coaching on presentations, negotiations, and leadership communication
- Feedback on your real emails, presentations, and meeting contributions
- Cultural intelligence and cross-border communication strategy
- Priority WhatsApp and email support between sessionsDesigned for a small number of senior clients at any one time.Investment: USD $1,800

The Leadership Communication Partnership

Ongoing advisory for leaders operating internationally.A long-term coaching relationship for executives who want a trusted partner in how they communicate at a senior level. Each month is built around what matters most in your world right now.- Regular 60-minute coaching sessions each month
- Asynchronous feedback on real communication between sessions
- Real-time support for time-sensitive situations
- Ongoing development of executive-level language and communication styleInvestment: From USD $800/month (3-month minimum)

Apex Intensives

Focused preparation for a specific high-stakes moment.Three focused engagements, each running across four sessions, for executives preparing for a defined situation where how you communicate will directly affect the outcome.International Presentation Mastery
Structure, delivery, and language coaching built directly around your material and your audience.Boardroom Communication and Presence
Framing arguments, handling challenge, and developing the composure and authority the boardroom demands.Strategic Networking in International Settings
The language and strategy behind building professional relationships across cultures — from opening conversations to following up effectively.Investment: USD $900

12 Phrases That Help Executives Stay in Control in English

One of the most consistent gaps I see in senior professionals operating in English as a second language isn't vocabulary or grammar. It's the specific language that buys thinking time without losing authority, redirects without conceding ground, and closes a point so it lands and stays.I've put twelve of those phrases into a short guide, with the context for when and how to use each one.Request your copy below.

A short, practical guide you can use before your next senior meeting.

The gap between how you communicate and how you're perceived is closable.

The first step is a conversation. A discovery call gives us both the chance to understand where you are, where you want to get to, and whether we're the right fit for each other.There's no obligation and no hard sell. Just an honest conversation about what's possible.

30 minutes. Remote. Available worldwide.